ecoboom heralds the new age of fashion technology with a conscience.
Founded by entrepreneur and "fashionista", Kael Robinson, and couture designer, Gabriel Conroy, ecoboom uses low-impact dyes as well as pesticide-free and sustainable fabrics (such as hemp, silk, soy, wool and organic cotton) for its show-stopping designs.
ecoboom raises the bar for eco-friendly fashion with the introduction of 2 lines, "ecouture" and "ecozy".
ecouture puts runway drama and high design front and centre. Bold cuts, multi-dimensional creations and inventive style have fashion followers excited about the new line. "We really put a creative spin on our Fall 2010 ecouture line. You'll see zippers, vibrant colors and cuts that hug a size 2 to a size 10," says Gabriel Conroy. "We are doing what people thought couldn't be done with eco-friendly fabrics. We feel the ecoboom ecouture line is truly a breakthrough!"
And the excitement doesn't stop there. ecoboom's second line, ecozy is a fashionable comfort clothing line that incorporates high style elements with weekend wear fashions. "ecozy evolved because we wanted to meet the needs of today's women who don't want to sacrifice comfort in pursuit of glamour. These are extremely comfortable and versatile pieces that you would want to wear every day if you could," says Kael Robinson.
With two new lines, ecoboom is taking women from day to evening comfortably and stylishly in 2010.
ecoboom fashion is not only about looking good. It's about feeling good too.
ecoboom has a corporate mandate to promote and contribute to preserving Brazil's Amazon rainforest. Wearing ecoboom means that a percentage of your purchase goes directly towards Plant A Billion, an organization dedicated to planting at least one billion trees in the Atlantic Forest - currently the most endangered forest in Brazil.
ecoboom also has a commitment to good labor practices and supports local manufacturing.
This is not the first time Ms. Robinson has successfully merged fashion with "green". Her flagship Brazilian product Brazilets is imported from Brazil, sold worldwide, and contributes money back to help preserve Brazilian Amazonian forests. Previous to her venture with Brazilets she has worked in fashion with companies such as Vera Wang, Sara Campbell and Saks Fifth Avenue.