
Industry News
According to a report by market.us, the global baby wipes market was valued at USD 5.7 Billion in 2024, and is expected to reach USD 9.6 Billion by 2034, with a CAGR of 5.3%.
Key findings include:
- The baby wipes market is steadily growing, driven by increasing global birth rates and consumer focus on hygiene. As of 2024, approximately 132 million babies are born annually worldwide.
- Over 100 billion baby wipes end up in landfills globally every year, contributing to severe ecological problems like microplastic pollution. Governments are prioritizing sustainability through stricter regulations and investments in green products.
- In 2024, plant-based fiber dominated the material segment, which reflected consumer preference for softness and eco-friendliness in baby wipes.

